Cart abandonment software is a tool used to respond to cases where buyers include items in their shopping carts but leave the page without completing the purchase. This tool aims to analyze these abandonment events and deploy techniques such as triggered emails or promotions to encourage consumers to return and complete their order checkout.
But how do you find the right shopping cart abandonment solution for your website?
Don’t worry—we’ve got you covered.
In this article, we explore the following shopping cart abandonment software:
| Tool | Rating from G2 | Free plan | Best for |
|---|---|---|---|
| Tidio | 4.7/5 ⭐️ | ✅ | AI-powered chatbots |
| Salesforce | 4.3/5 ⭐️ | Free trial | AI copilot functionality |
| HubSpot | 4.4/5 ⭐️ | ✅ | Free CRM |
| Zendesk | 4.3/5 ⭐️ | Free trial | Live chat tool |
| Freshdesk | 4.1/5 ⭐️ | ✅ | Multi-channel features |
| Privy | 4.6/5 ⭐️ | ✅ | Customizable email templates |
| Klaviyo | 4.6/5 ⭐️ | ✅ | Predictive analytics |
| Drip | 4.4/5 ⭐️ | Free trial | Customer segmentation capability |
| Barilliance | 4.5/5 ⭐️ | ❌ | AI-driven triggered emails |
| ManyChat | 4.6/5 ⭐️ | ✅ | Social media chatbots |
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Are you interested in other tools that help with customer management? Check out these articles:
- Top 12 Customer Engagement Software for Businesses
- 7 Best Customer Communication Management Software
- 10 Best Complaint Management Software Systems
Let’s cut straight to the chase—
Top 10 cart abandonment platforms
We have compiled a list of the best cart abandonment options and reviewed their features for your consideration. Compare their pros, cons, and pricing terms to find the best solution to lower your cart abandonment rate.
And now, it’s time to check out the tools in more depth.
1. Tidio
Ratings: 4.7/5 ⭐️ (1,535+ reviews)
Tidio is an AI customer support software that improves service operations for online stores. The platform is known for its AI chatbots which gather cart abandonment feedback, provide discount codes, and influence consumers to check their orders. The chatbots are triggered and swing into action when a customer fails to check out their order.
Tidio’s abandonment recovery tools utilize contextual chatbot flows to boost conversions. This feature can significantly reduce your cart abandonment rate by engaging your audience at the appropriate time. It also guides visitors in choosing the right products, responding to queries, or explaining costs like shipping charges.
But you don’t have to take our word for it—you can install Tidio for free and test its shopping cart abandonment functionality.
Main features:
- Chatbot automation
- Live chat triggers
- No-code chatbot builder
- Cart abandonment chatbot templates
- Instagram chatbot for story replies
- Free version available
- Starter ($29/mo)
- Flows ($29/mo)
- Lyro AI ($39/mo)
- Growth ($59/mo)
- Tidio+ (starts at $749/mo)
Read more: Check out Lyro AI chatbot, a real-time automation tool for small and medium businesses. In addition, find out how Tidio’s own support team achieved 58% automation using Lyro.
2. Salesforce
Ratings: 4.3/5 ⭐️ (410+ reviews)
Salesforce is a customer experience software suitable for medium-sized and enterprise-level organizations. Businesses can integrate Salesforce’s Commerce Cloud tool and send abandoned cart emails that motivate shoppers to return to their cart and complete their purchases.
Pros:
- Cart abandonment chat trigger
- Conversational AI capabilities
- Customer segmentation tools
Cons:
- Complex user interface for new users
- Difficult to merge duplicate cases
- 30-day free trial
- Growth (1% Gross Merchandise Value)
- Advanced (2% Gross Merchandise Value)
- Premium → Contact sales
Read more: Check out the best shopping cart abandonment strategies.
3. HubSpot
Ratings: 4.4/5 ⭐️ (11,010+ reviews)
HubSpot is a customer service automation tool that combines a CRM, help desk and service desk under one roof. The software offers a free integration for WordPress users who might be using WooCommerce to run their online shops. The plugin enables you to identify prospective buyers who added items to their cart but didn’t complete the checkout. Its abandoned cart software allows you to find out what products are often left behind, and offers tools to reach out to these warm buyers.
Pros:
- WooCommerce plugin
- Customer self-service portal
- Built-in email marketing templates
Cons:
- Rudimentary analytics dashboard
- Few contact selection features
- Free version available
- Paid → Contact sales
Read more: Compare the reviews of the best HubSpot alternatives and choose one that brings value to your online store.
4. Zendesk
Ratings: 4.3/5 ⭐️ (5,865+ reviews)
Zendesk offers robust customer communication software for various online businesses. Its proactive live chat capabilities enables your team to reach to consumers and give them that extra push to complete their checkout. You can set a trigger to begin a proactive chat when a customer is on your shopping cart page, for a defined length of time. Moreover, you can drop a personalized message to see if they have any queries about items in their cart.
Pros:
- Social media chatbots (Facebook Messenger, WhatsApp, and Slack)
- Custom chat widgets
- AI knowledge base
Cons:
- No native way to initiate proactive chats without clicking the widget
- The steep learning curve for new users
- Free 6-month trial for startups
- Basic Plans ($19/mo/agent)
- Suite Team ($69/mo/agent)
- Suite Growth ($115/mo/agent)
- Suite Professional ($149/mo/agent)
- Suite Enterprise → Talk to sales
- Suite Enterprise Plus → Talk to sales
Read more: Explore the best Zendesk alternatives to help manage your customer service operations.
5. Freshworks
Ratings: 4.1/5 ⭐️ (10+ reviews)
Freshworks offers a drag-and-drop email builder for designing abandoned cart recovery emails and reducing your incomplete orders. The software can send automatic email reminders to shoppers on your website to check out any vacant items in your cart. Additionally, you can trigger chat-based messages to nudge hesitant consumers to place their orders.
Pros:
- 150+ email templates for marketing campaigns
- Multichannel customer service
- Shared inbox tools
Cons:
- Ineffective search function
- Screenshot uploads can be problematic
- Free version available
- Enterprise ($18/mo)
Read more: Here is our list of the best Freshdesk alternatives to empower your service team.
6. Privy
Ratings: 4.6/5⭐️ (119+ reviews)
Privy is a shopping cart abandonment solution that provides users with many tools to recover cart items. The platform allows you to send targeted messages and promotions to shoppers who don’t complete their purchases. Also, Privy is capable of analyzing unused cart items and using the information to recommend the appropriate promotions to run.
Pros:
- Drag-and-drop editor for unique abandoned cart email subject lines
- Automatic coupon reminders
- BigCommerce and Shopify integration
Cons:
- Basic reporting features
- Limited newsletter template options
- 15-day free trial
- Convert ($24/mo)
- Starter ($30/mo)
- Growth ($45/mo)
Read more: Learn how to effectively grow email lists for your website using proven strategies.
7. Klaviyo
Ratings: 4.6/5 ⭐️ (1,035+ reviews)
Klaviyo is a unified marketing automation tool that caters to ecommerce platforms by providing powerful SMS and email marketing tools. You can use the software to create targeted, behavior-triggered email and SMS campaigns to push consumers to complete their cart checkouts. Moreover, Klaviyo offers several built-in automations for cart reminders, welcome messages, and price drop alerts.
Pros:
- Customizable email templates
- Personalized product feeds that show customers what to buy
- Pre-built sales chatbot templates
Cons:
- Complicated user interface
- Slow customer support
- Free version available
- Email ($45/mo)
- Email and SMS ($60/mo)
Read more: Here is a list of the best marketing automation software tools in the market.
8. Drip
Ratings: 4.4/5 ⭐️ (10+ reviews)
Drip is a marketing automation tool that can help scale your ecommerce website by driving brand loyalty and repeat purchases. Its cart recovery features are capable of adding cart items neglected by shoppers into automated emails. You can use Drip’s visual email builder to include your store products in emails, promote trending items to shoppers, and share dynamic content like cart URLs.
Pros:
- Supports dynamic coupon codes for Shopify stores
- Smart segmentation features
- User-friendly interface
Cons:
- The software can sometimes be buggy and slow
- Challenging to set up a sales funnel
- 14-day free trial
- $39/mo → max 2,500 users
Read more: Discover other sales funnel software for your needs.
9. Barilliance
Ratings: 4.5/5 ⭐️ (1+ reviews)
Barilliance is a tool known for its personalized triggered messages. The platform can help you generate sales for your website using AI-driven pop-ups on the web and email. You can reduce the cart abandonment rate of your ecommerce business by deploying in-app notifications, collecting additional email addresses of anonymous shoppers, and activating dormant users.
Pros:
- AI-powered product recommendations
- Omnichannel customer service
- Exit-intent email forms
Cons:
- A steep learning curve for new users
- The presence of occasional bugs
- Request pricing → Send request
10. ManyChat
Ratings: 4.6/5⭐️ (140+ reviews)
ManyChat is a chat marketing tool used to drive conversions using automated messaging on SMS, Facebook Messenger, Instagram, WhatsApp, and more. The platform can help you develop an email campaign targeting shopping cart abandoners. The recovery campaigns can be delivered via any of the supported social messaging channels. Furthermore, you can use its abandoned cart triggers to initiate a series of automated messages when someone leaves products in their cart.
Pros:
- Coupon campaigns that sync with your Shopify store
- Email sequencing feature
- AI sales assistant software for building chat-based automation
Cons:
- Limited customization options for on-site chatbot templates
- Restrictions to reuse certain flows
- Free version available
- Pro ($15/mo)
- Premium → Talk to sales
Read more: Find some of the best ManyChat alternatives with benefits, drawbacks, pricing, and reviews.
Now that we have listed the various options in this category, let’s understand how these solutions work.
How to prevent cart abandonment?
Shopping cart abandonment can significantly impact sales and revenue. However, by understanding the common reasons behind cart abandonment and implementing effective strategies, businesses can reduce its occurrence and enhance the overall shopping experience for their customers.
Here are several actionable tips to prevent cart abandonment and boost your conversion rates:
- Simplify the checkout process—22% of shoppers abandon carts due to a long or complicated checkout process
- Make purchases available without an account—24% of shoppers get put off by this request and end up not going with the purchase
- Offer free shipping—73% of online shoppers cite free shipping as the most important factor in their purchase decisions
- Collect consumer feedback—this functionality allows you to retarget cart abandoners and understand their reasons for not completing their transaction. The reasons are important when you consider that 26% of shoppers choose a different retailer after leaving items in their carts.
- Send email reminders—what’s great is that website visitors love cart abandonment reminders in the form of emails. According to research, email reminders have a 39% open rate and a 23% click-through rate.
Increase sales and boost conversions using Tidio
Get the best cart abandonment platform for your business
Cart abandonment software is useful for recovering lost sales, effectively engaging customers, and increasing your website conversions. In addition, by analyzing abandoned cart data, you can follow up on problem spots in the customer journey and refine the checkout process.
If you are looking to lower the cart abandonment rate for your online store, then Tidio is your best bet. It’s a combination of AI-driven chatbot prompts and contextual flows that are used to persuade customers to return to your website and complete their purchase.
Give Tidio a try today and keep your cart abandonment rate to a minimum!
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