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Gecko Hospitality Reaches 90% Customer Service Automation

by Beata Stefanowicz·Updated

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In the ever-expanding technological world we live in, a recruitment facilitation company, Gecko Hospitality realized that they needed to stay on the cutting edge of new developments. That’s why, the owners decided to automate the workflows and processes related to sending CVs and answering visitors’ questions in real time. 

Not every candidate wants to fill out a lengthy form or application for the possibility of a call back. We needed a quick and efficient way to get the information of these candidates into the hands of our recruiters.

Max Sealey

Support Services Manager at Gecko Hospitality

Thanks to the ease of using the chatbot, the business gains a large number of new resumes every day that it would not have gathered previously. On top of that, the company improved the efficiency of generating leads and getting potential clients.

Connecting hospitality professionals and changing lives, one career at a time

robert krzak owner of gecko

Information about the company

  • Industry: hospitality
  • Started year: 2000 
  • Size: offices in over 50 US states and Canadian provinces
  • Country of origin/headquarters: United States
  • Tidio products/tactics used: Lyro and chat flows

Robert Krzak started Gecko Hospitality in 2000 because he recognized that there was a more effective way to link quality candidates with the businesses that require their skills. With recruiters who have worked in the hospitality industry and understand what it takes to succeed, the company’s CPC-certified team uses a rigorous interview process to connect professionals to the right employees.

The business consistently goes above and beyond to understand your business, your culture, and the individuals who drive your success. That’s because identifying the perfect candidate for each company is the top priority of Gecko Hospitality.

Moreover, the company was named in the Forbes 2024 List Of America’s Best Executive Recruiting Firms.

The challenges Gecko Hospitality faced

The company wanted to collect candidates’ and clients’ information around the clock to not miss any opportunities. This proved difficult as it would require employees to be available round the clock allowing the brand to cater to the schedule of the professionals and client companies. 

The solution to this problem? 

Chatbot automations provided by Tidio.

So, let’s discover, in more detail, how Tidio helped Gecko Hospitality automate workflows.

Saving time

After implementing Tidio, Gecko Hospitality enabled people to easily submit resumes. And within as little as 90 seconds, those applications would be in the inbox of the right recruiter anywhere across the globe.

saved time after implementing tidio

The same goes to the clients. Recruiters looking for employees can submit their information to the corporate office that assesses their company needs. Then, Gecko’s team gets in touch with the recruiter to fulfill their hiring requirements.

Automating segmentation processes

Using chat flows, the company was able to create a sorting system for incoming resumes. This system included two simple questions that allowed the flow to determine the best-suited recruiter for the potential candidates. 

Thanks to implementing this process, Gecko hospitality was able to eliminate the need for a human to review every resume manually. This helped the brand to decrease the response time drastically and provide support to commonly asked questions 24/7 with the use of a conversational AI, Lyro.

On top of that, the conversational AI has become an instrumental part of the company’s customer service, providing information about the brand, where to send resumes, and how to use the job board.

At present, about 90% of conversations are handled by Lyro, and in the vast majority of cases the responses have been perfect. These responses are audited daily to ensure that the correct responses and information is given. My biggest fear of AI hallucination seems to have been unfounded, as even intentionally attempting to get Lyro to provide false information has been unsuccessful.

Max Sealey

Support Services Manager at Gecko Hospitality

Automating segmentation processes

Collecting leads

After a mere six months of using Tidio’s software, Gecko Hospitality gained over 257 prospects from chatbots alone. This is thanks to the lead generation chat flow set up on the website that asks for the visitor’s information. 

Collecting leads

Once the chat collects the data, the company’s representatives can contact the person for further assessments. This ensures that the business matches the candidate to the right recruiter.

Support all the way through

Tidio’s customer success representatives have been of great help with setting up the system. They answered any and all questions about the workings of Tidio and assisted in implementing the required features as well as integrations that save Gecko Hospitality great amounts of time.

Our Customer Success Manager has been instrumental in getting this project off the ground and into the state it is in now.

Max Sealey

Support Services Manager at Gecko Hospitality

With the help of the right customer experience platform you can also boost your customer service and generate more leads. Are you ready to try it out?

Start using chat flows to boost your customer service

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Beata Stefanowicz
Beata Stefanowicz

Content Writer at Tidio with a love for the written word. She scouts around for digital trends and ways to help small and medium businesses grow.

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