How to Use Real Estate Chatbots to Drive Leads & Close Deals

Too often, clients searching for a dream home are met with long wait times, missed follow-ups, or outdated listings. 

Frustrating, right? 

Now, flip the perspective—you’re an agent juggling dozens of inquiries, struggling to qualify leads, and losing precious hours coordinating schedules. It’s clear that something needs to change. 

Chatbots, powered by artificial intelligence, can change that. They work around the clock, answer questions, recommend properties, book appointments, and even qualify leads. In short, they bring efficiency to an industry that’s often overwhelmed by its own complexity. 

So, let’s explore how this technology can help your real estate agency.

OK. First things first—

What is a real estate chatbot?

A real estate chatbot is a virtual assistant that can handle inquiries about buying, selling, and renting homes. A real estate bot can answer questions about the process and provide updates on what’s happening with a sale or purchase. It can also schedule meetings, or collect contact details of online leads.

In the most general terms, these chatbots can simulate conversations and send messages to your clients using artificial intelligence or pre-defined conversation scripts.

As an example, here’s a real estate chatbot from Forward Real Estate that assists customers with their common queries and collects leads:

How to use a chatbot in real estate

In the real estate industry, chatbots enhance customer support by providing instant assistance and recommending property listings. Essentially, by automating inquiries and improving lead management, chatbots are reshaping how real estate agents connect with clients and stay competitive. 

Here are the main use cases:

Lead generation

Imagine having a powerful lead generation assistant on your real estate website or social media, ready to engage with visitors 24/7. That’s the magic of a real estate chatbot.

It proactively strikes up conversations, asking key questions like, “What’s your budget?” or “What type of property are you interested in?” This helps to identify high-quality leads instantly. By providing personalized property suggestions, collecting contact details, and even scheduling viewings, the chatbot ensures no lead slips through the cracks.

Here’s an example of a lead generation chatbot from Keyes Company:

Their chatbot, Sunny, asks buyers qualifying questions and collects contact info for agent follow up. It even shares property options directly in the chat so visitors can get instant results without waiting for a human.

Beyond just answering FAQs and sharing resources, AI chatbots streamline lead qualification, enabling agents to focus on converting hot prospects into clients. It’s a smart, scalable solution to supercharge your lead generation and create a seamless experience for potential buyers.

24/7 communication

When a potential buyer is browsing your real estate website late at night, the last thing they want is to wait until morning for answers. With 24/7 support powered by an AI chatbot, you can engage them instantly, keeping their interest alive and moving them closer to their dream home.

A real estate chatbot is like having a round-the-clock assistant who’s always on—responding to inquiries, sharing property details, and scheduling viewings, no matter the time. It keeps the conversation going when you can’t, making sure no lead is left waiting.

And it’s not just about being available—it’s about offering a better customer experience. By staying active 24/7, these FAQ chatbots show that your agency is responsive and trustworthy, improving your conversion rates and cutting down on answering frequent routine questions.

Property recommendations

Sometimes a potential buyer visits your real estate site but is unsure of where to start. In these cases, a chatbot can jump in and ask a few simple questions to instantly pull up tailored property recommendations. 

It’s like having a personal real estate agent, but faster. For example, Tidio’s Lyro AI chatbot can make tailored recommendations to buyers based on available homes in your database. It shares property descriptions and helps prospects explore their options right away, directly in the chat.

This kind of personalized experience keeps users engaged and makes it easier for them to find what they’re looking for. So, by using chatbots for property recommendations, real estate businesses can streamline the search process, highlight the most relevant listings, and move buyers one step closer to making a decision.

Scheduling appointments

Imagine a potential buyer finds a property they love and wants to see it right away. Instead of waiting for someone to respond, a chatbot steps in and schedules the appointment instantly. It asks for your visitor’s preferred date and time, syncs with your calendar, and sends a confirmation—no back-and-forth emails required.

To set up this chatbot, you can add a scheduler to Lyro. This will allow the system to collect customer data and help your visitors book meetings and schedule property viewings.

This seamless scheduling not only saves time but also ensures you never miss an opportunity to connect with serious buyers. Whether it’s for property viewings, consultations, or virtual tours, chatbots handle the logistics so your team can focus on closing deals. It’s simple, efficient, and keeps the momentum going with every lead.

Multilingual support

In large cities or regions with high cultural diversity, you’re bound to have clients who prefer to search for homes in their native language.

Instead of losing potential customers, your chatbot lets you connect with a broader audience. Multilingual chatbots can instantly communicate in many languages, answer questions, showcase listings, and even schedule viewings.

For example, Tidio’s conversational AI, Lyro, can communicate in 12 different languages including English, Spanish, French, German, and Portuguese.

This kind of instant, personalized interaction breaks down language barriers and expands your marketing to an international audience. AI chatbots are a smart, inclusive, competitive game-changer for real estate.

Customer data analytics

Think about all the conversations a chatbot may have with your potential buyers. These include every question asked, all the shared preferences, or each property viewed. Now imagine that chatbot turning all that information into actionable insights. 

That’s how your real estate business can use chatbots for analyzing customer data. The system collects details like budget ranges, preferred locations, and property types, giving you a clear picture of what your audience wants.

This data helps you identify trends, refine your marketing strategies, and prioritize high-intent leads.

How to build and use a chatbot for real estate 

You can set up an AI real estate chatbot in just minutes. Modern no-code chatbot platforms, like Tidio, make it easy for real estate professionals to create customizable solutions tailored to property management and client needs. 

Follow these steps to ensure you use an AI real estate chatbot to its full potential:

1. Define your goals 

Start by identifying the main objectives and workflows of your chatbot solution. This will ensure that your chat widget is designed to meet your business needs. These goals can include lead generation, scheduling property viewings, answering FAQs, providing property recommendations, and more.

2. Choose the right chatbot platform

Select a chatbot platform that supports your requirements, such as AI-powered conversations, natural language processing (NLP) technology, CRM integrations, and customization. Also, look for features like multichannel support (website, social media, messaging apps), easy-to-use chatbot builder (drag-and-drop or code-based), and analytics tools. 

3. Prepare your data sources

To prepare data sources for your real estate bot, start by analyzing support tickets and chat logs to identify common questions. Structure the content in a clear Q&A format, using natural language that mirrors how users ask questions. 

Ensure that the questions are concise and solution-focused. Moreover, focus on covering popular product features, linking to detailed resources when necessary, and avoiding content that requires frequent updates or is overly technical. 

Last but not least, regularly test your FAQs to identify gaps and expand the data to improve performance.

4. Customize your chatbot

Map out how users will interact with your conversational AI and make sure the chatbot’s tone aligns with your brand. Include these steps in your setup:

• Choose a tone of voice: Do you want your chatbot to be relaxed or authoritative? Pick a tone of voice that will match your brand and customer expectations.
• Change the color of the widget: Make sure the chatbot fits well on your website. For that, you can choose the color of the widget that best matches your brand colors.
• Pick a name for your chatbot: A chatbot name can be something funny, neutral, or relative to your industry. 
• Write greetings: This can be as simple as “Hi! How can I help you today?” or explain what your chatbot is best equipped to handle before asking what the visitor needs help with.

5. Test and launch

Test the chatbot’s workflows, natural language understanding (NLU), and integrations in a controlled environment, using real user scenarios to identify gaps. 

Then, collect feedback from stakeholders to refine the responses. When launching your chatbot, start with a soft rollout to monitor and fix its performance, then deploy across platforms. In the post-launch period, track metrics like response accuracy and lead conversions, updating your chatbot regularly.

Read more: Discover how to use Tidio’s Lyro AI Agent for your business needs.

Real estate chatbot examples

AI chatbots are popping up on real estate agency websites across the world—do you recognize any of these? Take a look at some of the top examples of chatbots helping with property management.

Endeksa

Endeksa is a predictive real estate platform that’s redefining the way we approach real estate analytics. But here’s the twist: they’re not just innovating in analytics; they’re transforming customer service, too. 

By implementing efficient query routing under two categories—customer service and sales—Endeksa reduced response times by an impressive 59% by using Tidio. Moreover, with smart pre-chat surveys, the platform has achieved a remarkable 138% boost in lead generation, effortlessly capturing visitor details like names, phone numbers, and emails. 

Endeksa also uses chatbots to gather real-time customer feedback, which helps them to maintain an 88% helpfulness rate and increased customer satisfaction by 10%.

Read more: Discover more about the results Endeksa achieved using Tidio.

Bo.fi

Bo.fi is a real estate brokerage network in Finland. Known for delivering premium, personalized services, the brand ensures positive experiences and exceptional transactions for its clients.

Bo uses a chatbot as a vital part of their customer experience. Their real estate chatbot assists users in finding the perfect apartment by asking about their desired location and price range, then directs the visitors to the appropriate search pages. 

For property sellers, their chatbot helps you schedule a viewing appointment and answers any questions about the business or process. That way sellers get all the initial general questions answered and out of the way before speaking to an agent.

Spain for Sale

SpainForSale is a real estate portal specializing in homes for sale in Spain’s Costa del Sol. Catering to holiday and second-home buyers worldwide, the platform suggests properties based on the user’s answers to a quiz-style qualification process. 

SpainForSale’s chatbot asks for essential details such as property type, preferred location, budget, and in which season the buyer would like to move. It also offers a Buyer’s Guide in exchange for an email address, ensuring a personalized follow-up experience. 

Get started with the top AI real estate chatbot: Tidio’s Lyro AI Agent

Are you looking to streamline customer service and supercharge lead generation for your real estate business? 

Tidio is a feature-rich platform designed to meet the unique needs of real estate professionals. Whether you’re answering FAQs, engaging potential buyers, or generating leads, Tidio’s AI chatbot, Lyro, and live chat features make it a must-have tool for real estate agents.

Tidio also doubles as CRM software, offering powerful customer segmentation functionalities. You can tag visitors, build detailed customer databases, and organize audiences by interest—whether they’re buying, selling, renting, or searching for specific property types. 

Top features for real estate professionals include:

• Mobile app to manage notifications and respond to queries on the go
• Easy integration with your website.social media, and other business tools
• Advanced features like canned responses, visitor insights, and sneak-peeks into what a customer is typing for efficient communication
• Analytics and performance tracking to monitor chatbot performance, bot message flow click-through rates, and more
• Built-in help desk to manage tickets and automate marketing campaigns effortlessly
• Omnichannel communication to engage clients across platforms with multi-language chatbot capabilities

Tidio is your all-in-one solution for improving customer engagement, automating routine tasks and staying ahead in the competitive real estate market. Be sure to give it a try today!